In a context where lobbying practices are under pressure — precisely when professional associations need them most — this seminar brings together experienced association leaders and service providers to share best practices in strategy, administration, taxation, IT, membership management and event organisation.

Program

8h00 – 8h30 | Welcome & Networking Coffee

8h30 – 8h45 | Welcome words

Thierry Geerts, CEO Beci & , Frédéric François CEO Advanced Fair

8h45 – 10h00 | Strategy

• What missions are still possible for our trade associations? How should they be prioritized? – Frédéric François, Secretary General, Eurasco
• Selection of strategic partners – Fanny Senez, Events & Community Manager, European Cancer Organisation

10h15 – 11h00 | Legal, Finance & HR

• The legal obligations of the ASBL and AISBL – Matthieu Aladenise & Claire Simeons, Avocats Associés, Fidal
• Domiciliation, VAT and taxation issues  – Fabrice Moerman, Financial Manager, Beci
• How a good HR partner can unleash your organizational energy  – Serkis Gundes & Aurore Noël, Partena

11h00 – 11h45 | Communication, Events & IT

• Offline & online communication strategies, including events – Kirsten Van Pee, COO Two Cents Agency
• Modern IT: how to streamline your business with existing tools? M365 tools for associations – Denis Van Elslande, Sales Account Manager, NSI IT Software & Services

11h45 – 12h00 | Closing remarks

• By BECI & Advanced Fair

👉 Register for free before 30 January 2026 — after that, participation will be 175 €.

🎙️ Bonus : The participants will be offered an exclusive BXFM radio interview to present their association to a wider audience.

Don’t miss this opportunity to exchange, learn, and strengthen your organisation’s impact in these uncertain political times.